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i may regret sharing this…

… but one of the questions I frequently get from people who want to get into technology - more specifically social media and blogging - is how they can garner a higher page ranking. So…. let me share some secrets with you. I preface this with the fact that I believe in full disclosure, and I do not think there is a secret. However. I have know many bloggers or techno-snobs who prefer to keep information to themselves. Which I think is just stupid, quite frankly. So here are some tips from me to you.

Search Engine Ranking. I don’t use any specific tools to achieve a high ranking, but I do use some surefire techniques. Before I get ahead of myself - let me make a strong point. Go ahead and look up “ainsley mcdougal” or “techchix” in Google, yahoo, ask.com, msn, dogpile, and altavista - the predominantly ranked entries on the first page come up and legitimately credit back to me. How did I get there? By methodically building my online “cred” over time.

When I sign-up for a new site, I almost always get Techchix as my username. Which is a kind of branding online - at least to search engines. Even though I read most web sites thru my google reader, I take the time to thoughtfully respond to posts which actually interest me or ones where I have VALUABLE commentary to provide. I give the link-love to those whom I read, enjoy and admire/respect.

I focus my efforts intentionally. Once upon a time I toyed with putting google ads on my site, but ultimately decided that I prefer to freely contribute to the mass of knowledge on the net. AND I don’t really believe people, you or me, should make money from that. To be honest, I never click on ads from anyone else’s site, nor do I use those as my source of shopping for anything. REALLY. You would do better to focus on providing information, or just using a blog to spout your own opinions and thoughts.

My third good tip for you is something that has LONG peeved me about other blogs. WHY do bloggers insist on posting pictures that not only do not relate to their post, but do not help make a point? I am very tired of this type of blogging.

Lastly, I do not offer a feedburner option because I prefer to subtly track loyal readers via other means. The key word being subtle. My stats are every bit as effective and I let people subscribe to the RSS readily via the domain name in the reader of their choice. No need for me to email my posts. Some would call this counterintuitive, but it makes sense to treat my readers how I want to be treated.

That’s all I’m willing to share at this time, hopefully this helps someone.

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