Took the words out of my mouth.
Thanks, Ben. Your post was thought-provoking and needs to be said by SOMEONE for goodness sake. I think my only addition to his post would be this:
A trade association, or other similar organizations, whose sole purpose is to serve their paying membership, should not focus on serving the lowest common denominator all the time. Too often - in my daily work for an association - the question (any question really) receives the answer: “Do it the same way as last year.” And while repetition of previous success does have its place, I think more is to be gained from trying new methods because even bad ideas that prove to be wrong help us all LEARN something. As Ben said, once you crossed the ocean in a boat and now we fly. The result is the same but the method is more effective.
And here comes the ultimate question… how does everyone combine their talents, interests, passions into one mission? Where is the place that is safe for new ideas to emerge, and solid/proven ideas can merge into the kind of forward movement that carry associations into new territory? I seek that place.
July 23rd, 2008 | Category:
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